Why Digital Needs to be Part of Your Media Mix
An important part of marketing resides in availability and visibility. They build trust and interest in your company. The ways in which we reach our intended audiences are constantly evolving. We’ve gone from town criers to the printing press to radio and television, bringing us to now: the age of the Internet. Are you using it to your fullest advantage?
When you have a strong digital presence, there are far more touch points with your audience, creating space for more dialogue and interest to be generated. With some creativity and close listening, you can open up many new opportunities for garnering interest and encouraging action. Not sure how to listen effectively? We can show you how!
Knowing your way around digital media planning is a powerful and necessary part of participating in today’s market. However, many don’t have the time to utilize digital tools to their full potential. For example, how much money should you invest in social media? Which platform has the best ROI? Where are the touch points for the most committed leads? Each type of advertising has its own strengths, enhancing other parts of the process.
Not all leads, as many of us have learned, carry the same weight and commitment. For example, a call-in lead from a TV commercial may be further on in the decision-making process, interested in talking to an actual person. A lead from Facebook, in contrast, might be at an earlier stage of interest and may want to keep any communication digital.
There are also more subtle ways to give you the advantage, such as remarketing. Remarketing brings up your ads to people who have already visited your site while they browse elsewhere online, keeping your services fresh in their minds. People are influenced by how often they see something; the more often they see it, the more credible and familiar the company seems to become. We are creatures of habit, and this helps your business to become comfortable and familiar to your audience, making them more likely to choose your services.
Tracking pixels are another way to get a good look at the amount of interest and actions that your website experiences. They’re invisible to the eye, the size of a single pixel, but they’re powerhouses of information. They can show you how many people saw your digital ads and engaged with your website, as well as how many visited but did not choose to make a purchase, which gives you helpful indicators for your marketing strategy moving forward.
Blue Onion specializes in digital media planning, helping you to navigate this ever-changing process. We know how to use these tools, and many others, to give you the exposure and feedback your company has been waiting for to take it to the next level! We help you to avoid costly expenditures with little return, using our collective experience to give you the most value for your advertising dollars.
Contact us now, and we’ll show you new possibilities for your business! 303-232-2585
The post How Digital Media Planning Helps Your Marketing Mix appeared first on blue onion.
